Print Ads made for an Advertising Presentation.

As a part of our Advertisement course, this is a set of print ads made for our department, DoMS. 

Although IIT's dont advertise but they DO have a unique way of advertising. Their target market is never decided from the segmented market, which we generally think are students only. Actually the segmentation is quite complexed and intervened.

Would take this up in my next post on Segmenting-Targeting-Positioning (STP).

Ad 1.

This Ad is effective in cases where the brand is already a well positioned one. Market is fully aware of its services / product offerings. These type of ads are basically meant for harping on the brand name and what we call in marketing, creating a brand recall.
















Ad 2.

This type of Ad basically uses the features in their already marketed product in selling itself. but these type of brands should have a legacy otherwise they cant claim the authenticity of their offerings.























Ad 3.
This is what we call Aggressive Advertising. Here the product is directly targeted at the same segment which a similar product has already targeted. Generally the later has a considerable market share and the former expects to eat out this share.
















Ad 4.

The emerging trend of todays marketing, Ethical Marketing. Attract your consumers on the associated ethical and social advantages of your product. As there would be many players providing the same core benefits.




















Ad 5.
And finally the evergreen category of Creative Advertising. Just give your viewers a direction and let them make their interpretations. This type of Advertising strategy has always worked provided the creativity should be that appealing and intriguing.