Pay-Off...

Ok...so it is something remarkable enough that reached me and is fully righteous to find a place here. Some random comments on my structure hit me last week. One was in the classroom, other was in the loo and some more...and all related to me thinning down. Although not substantial.

Ohh ! Yes. it can be treated as authentic as I would not have believed this just from one comment. The best thing is that they came on without being asked. This is because, many a times good souls tend to keep it good by saying something pleasant on being asked.

So does that calls for a party, chicken tandoori-butter naan-etc.

Blood is heavier than Water

Sunday, September 13, 2009. Blood donation camp at IIT Roorkee Hospital. A discovery was reported.

Classes from 9 in the morning till 6 in the evening. Decided to skip the 10 to 12 class and attend the camp. 

Reached the hospital, completed the form filling essentials and was called for the pre-donation medical check-up, where usually weight, blood pressure and a sample of blood is checked. 

The interesting thing for me was the weight measuring machine. Anticipating the reading to show a few kilos less, I kept staring at the dial till the pointer stopped. Well, am definitely not disclosing the pointer reading here but I thought it should have been less accounting to the past 1 month of jogging. Even though, I can now do it for 2 rounds which was just 1/2 a round when I started. May be I will have to work harder to find any distinct change. With this thought, I donated the one unit of blood. One unit means 350 ml. Collected the refreshments and just when was leaving, I thought to check the weight again. 

This sort of weird idea had never happened to me before any of the times I had donated blood. But then I was not jogging too. Moreover somewhere inside the heart, a confirmation was required to actually believe that nothing has been achieved even after the one long month of pain. 

So I went inside the room, stood on the machine and to my amazement, it was showing 1 kg less than earlier. I checked it again to confirm.

I concluded that 1 unit (350 ml) of blood weighs 1 kg. 

Surely then blood is heavier than water.

Q.E.D

p.s : Now you may think that I was this dumb that I didn't even knew this basic fact. But then see, its a discovery not an invention. :-)

Print Ads made for an Advertising Presentation.

As a part of our Advertisement course, this is a set of print ads made for our department, DoMS. 

Although IIT's dont advertise but they DO have a unique way of advertising. Their target market is never decided from the segmented market, which we generally think are students only. Actually the segmentation is quite complexed and intervened.

Would take this up in my next post on Segmenting-Targeting-Positioning (STP).

Ad 1.

This Ad is effective in cases where the brand is already a well positioned one. Market is fully aware of its services / product offerings. These type of ads are basically meant for harping on the brand name and what we call in marketing, creating a brand recall.
















Ad 2.

This type of Ad basically uses the features in their already marketed product in selling itself. but these type of brands should have a legacy otherwise they cant claim the authenticity of their offerings.























Ad 3.
This is what we call Aggressive Advertising. Here the product is directly targeted at the same segment which a similar product has already targeted. Generally the later has a considerable market share and the former expects to eat out this share.
















Ad 4.

The emerging trend of todays marketing, Ethical Marketing. Attract your consumers on the associated ethical and social advantages of your product. As there would be many players providing the same core benefits.




















Ad 5.
And finally the evergreen category of Creative Advertising. Just give your viewers a direction and let them make their interpretations. This type of Advertising strategy has always worked provided the creativity should be that appealing and intriguing.